Netflix – Geeked Week ’23
Graphic Pack
PES Motion Studio partnered with Netflix to lead the branding of Geeked Week 2023. From concept to execution, we crafted the complete Netflix Geeked Week 2023 branding—including brand identity, key art, motion graphics, and visual assets—for the third edition of this iconic geek culture festival.
Netflix – Geeked Week ’23
Graphic Pack
PES Motion Studio partnered with Netflix to lead the branding of Geeked Week 2023. From concept to execution, we crafted the complete Netflix Geeked Week 2023 branding—including brand identity, key art, motion graphics, and visual assets—for the third edition of this iconic geek culture festival.
When the time for a new edition of Netflix Geeked Week 2023 approaches, our team at Pes Motion Studio always feels a rush of adrenaline. It’s a project that Pes has seen grow with each edition, and this time, the week-long global virtual event would take a huge leap.
The project
From the initial meetings, we knew this year’s challenge would be ambitious. Not only did we develop the Geeked Week 2023 brand identity and a complete graphic pack, but PES also created designs that seamlessly adapted to the panoramic giant screens of the live stage. In addition, Pes Motion Studio conceptualized the event’s publicity by designing massive billboards for high-impact locations such as Times Square.
Design System
Based on the concept of “Two Worlds Collide,” Pes Motion Studio designed a complete Netflix Geeked Week 2023 branding toolkit with a distinct aesthetic from previous years. To start, we stripped down the color palette to Netflix’s signature white, black, and red, emphasizing colliding forces. Additionally, we crafted a multitude of organic and abstract shapes that animated across the space like a thick, mysterious liquid.
Here’s where things became truly impressive: Due to the organic nature of the designs, a large portion of the assets were hand-animated, frame by frame, in a traditional manner. This meticulous attention to detail and artisanal development, integrated with 3D elements and our expertise in motion graphics, resulted in a truly unique product.
Witnessing these pieces come to life alongside amazing shows, including Stranger Things, One Piece, The Umbrella Academy, Avatar: The Last Airbender and many others, was an incredible experience. PES can’t wait for the next edition to discover what new surprises and challenges await us.
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Liking-Loving
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Carla Ricci
Director of Business Spain
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