Netflix – Geeked Week ’23
Graphic Pack
Once again, Pes Motion Studio partnered with the Netflix team to create the visual campaign and brand identity of GEEKED WEEK 2023, the third edition of the epic festival celebrating geek culture.
Netflix – Geeked Week ’23
Graphic Pack
Once again, Pes Motion Studio partnered with the Netflix team to create the visual campaign and brand identity of GEEKED WEEK 2023, the third edition of the epic festival celebrating geek culture.
When the time for a new edition of Netflix Geeked Week approaches, our team at Pes Motion Studio always feels a rush of adrenaline. It’s a project that Pes has seen grow with each edition, and this time, the week-long global virtual event would take a huge leap.
The project
From the initial meetings, we knew this year’s challenge was ambitious. Not only did we develop the brand’s identity and a complete graphic pack, but also PES created designs that would seamlessly adapt to the panoramic giant screens of the live stage. In addition, Pes Motion Studio conceptualized the publicity for this event by designing gigantic billboards for high-impact locations such as Times Square.
Design System
Based on the concept of “Two Worlds Collide,” Pes Motion Studio designed a complete toolkit with a very different aesthetic from previous years. To start, we stripped down the color palette to Netflix’s signature white, black, and red, emphasizing colliding forces. Additionally, we crafted a multitude of organic and abstract shapes that animated across the space like a thick, mysterious liquid.
Here’s where things became truly impressive: Due to the organic nature of the designs, a large portion of the assets were hand-animated, frame by frame, in a traditional manner. This meticulous attention to detail and artisanal development, integrated with 3D elements and our expertise in motion graphics, resulted in a truly unique product.
Witnessing these pieces come to life alongside amazing shows, including Stranger Things, One Piece, The Umbrella Academy, Avatar: The Last Airbender and many others, was an incredible experience. PES can’t wait for the next edition to discover what new surprises and challenges await us.
Liking-Loving
-Connecting
Liking-Loving
-Connecting
BC
Carla Ricci
Director of Business Spain
BA
