Motion Array
Epic Holiday Sale
Promo Campaign
Pes Motion Studio collaborated with Motion Array on one of this holiday season’s most important promotions. Motion Array’s platform, which specializes in creating templates for digital content, called upon Pes Motion Studio to develop a campaign that incorporated all its signature elements. The result: “The Epic Holiday Sale,” a sales giant that outshone all other holiday promotions.
Motion Array
Epic Holiday Sale
Promo Campaign
Pes Motion Studio collaborated with Motion Array on one of this holiday season’s most important promotions. Motion Array’s platform, which specializes in creating templates for digital content, called upon Pes Motion Studio to develop a campaign that incorporated all its signature elements. The result: “The Epic Holiday Sale,” a sales giant that outshone all other holiday promotions.
The Project
Inspired by the iconic monsters of our childhood, Pes Motion Studio brought the nostalgia of the ’80s and ’90s to this campaign with complete creative freedom. These enormous creatures came to life to celebrate an “Epic Holiday Sale,” a global campaign aimed at a broad audience that took over digital screens and social media.
Motion Array offers users the Everything Plan to access its extensive library of assets, now with the chance to enjoy a discount. This plan includes templates, AI voiceovers, footage, music, SFX, plugins, and more.
The Pes team experimented with graphics to create scenes featuring pop-animated stickers that highlighted Motion Array’s assets.
Main Video
Iconic creatures like Bigfoot, Godzilla, and Gundam took over the rooftops of major cities, while cinematographic dinosaur interventions created a buzz.
Social Media
Pes Motion Studio’s distinctive design and unique aesthetic employed various techniques that brought this exclusive and wild piece to life. By implementing motion design and 2D and 3D animation techniques, Pes transformed this campaign into a truly epic piece. The elements and forms that define Pes’s style also successfully captured the attention of Motion Array’s audience on social media platforms.
Typography played across different formats and styles, while an eclectic and diverse color palette completed the concept.
Creative Process + Extras
Pes Motion Studio created a solid, full-scale, versatile, fresh, and fun identity using diverse aesthetic and animation techniques. Motion Array’s Epic Holiday Sale was a campaign and a brand in itself.
In the initial proposal presentation, Pes developed many style frames and a variety of brand proposals. Some examples showcased Pes Motion Studio’s ability to innovate and generate new ideas.
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Carla Ricci
Director of Business Spain
BA
