Paramount Channel
The Handmaid’s Tale
Image Campaign S1 + S2
Pes Motion Studio was selected by Paramount Channel to develop the launch campaign for Seasons 1 and 2 of the famed series “The Handmaid’s Tale.”
Paramount Channel
The Handmaid’s Tale
Image Campaign S1 + S2
Pes Motion Studio was selected by Paramount Channel to develop the launch campaign for Seasons 1 and 2 of the famed series “The Handmaid’s Tale.”
This award-winning dystopian drama is at the heart of the Handmaid’s Tale campaign, which narrates the events of a religious and totalitarian regime in which women are treated as slaves.
PES Motion Studio based the visual approach for the Handmaid’s Tale campaign on Russian Constructivism and the concept of class struggle. Elements like the color red, fiery flames, and protest banners conveyed a strong, clear, and consistent message.
Liking-Loving
-Connecting
Liking-Loving
-Connecting
BC
Europe/Madrid
Carla Ricci
Director of Business Spain
BA
America/Argentina/Buenos_Aires
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