Disney Channel
XMAS 2024
Intro
PES Motion Studio embraced a new creative challenge by developing the animated branding for Disney Channel Xmas 2024. This campaign reimagined the holidays through a dynamic and magical universe where Santa dashes from the North Pole, children race through snowy slopes, and festive elements sparkle with Disney charm. The result was a joyful, fast-paced visual identity that reinvented Christmas for Disney audiences, bringing color, rhythm, and storytelling into every platform.
Disney Channel
XMAS 2024
Intro
PES Motion Studio embraced a new creative challenge by developing the animated branding for Disney Channel Xmas 2024. This campaign reimagined the holidays through a dynamic and magical universe where Santa dashes from the North Pole, children race through snowy slopes, and festive elements sparkle with Disney charm. The result was a joyful, fast-paced visual identity that reinvented Christmas for Disney audiences, bringing color, rhythm, and storytelling into every platform.
The Project
PES Motion Studio created the Disney Channel Xmas 2024 campaign for Europe. The project delivered five festive IDs, a toolkit, custom bugs, and seasonal assets—all designed to bring Disney magic into a colorful Christmas world.
The ID’s
We designed five unique IDs with their own stories: a joyful Fun Xmas, exciting snow races, a magical Choo-Choo Express, and Santa’s Secret Workshop. Each one ends with a festive Disney Channel moment.
Bugs
The campaign included animated bugs that appeared across the channel during the holidays. These small but iconic marks carried the Christmas spirit and became playful companions throughout the season.
Toolkit
We developed a flexible toolkit using Disney Channel branding with a seasonal twist. The challenge was to keep Santa fun and dynamic while maintaining the magical rhythm that defines Disney.
Elements
Our team created a library of festive assets: trees, sleds, gifts, and ornaments. Each element was designed with speed, humor, and Disney charm, supporting every piece of the campaign.
Billboards and APPs
The designs expanded beyond broadcast. From mobile apps to outdoor billboards, the campaign brought Disney Channel Xmas 2025 to both digital platforms and city streets with vibrant holiday energy.
The Process
The campaign began with sketches and storyboards, shaping the architecture of each piece. We mixed 2D illustrated style with 3D touches, adding depth and dynamic cameras while preserving the handcrafted Disney look.
Liking-Loving
-Connecting
Liking-Loving
-Connecting
BC
Europe/Madrid
Carla Ricci
Director of Business Spain
BA
America/Argentina/Buenos_Aires
