Disney – Girl Power
Promo + Toolkit
Pes Motion Studio had the opportunity to design the promotional campaign of Disney Channel EMEA, launched in March 2024, to commemorate International Women’s Day. This campaign celebrates the strength of the female role, highlighting the most important heroines of the channel.
Disney – Girl Power
Promo + Toolkit
Pes Motion Studio had the opportunity to design the promotional campaign of Disney Channel EMEA, launched in March 2024, to commemorate International Women’s Day. This campaign celebrates the strength of the female role, highlighting the most important heroines of the channel.
For this campaign, Pes Motion Studio designed and animated a custom toolkit for Disney. Inspired by the concept of trading cards and role play, the designs highlight the powers and skills of Disney’s main characters in this female empowerment theme.
Logo
In the development of the toolkit, Pes designed a brand system with a strong logo, vibrant and fresh color palette, and a pop-art card style. Pes mixed 2D and 3D flat aesthetics with a very powerful dynamic motion and animation techniques.
Pes Motion Studio + Disney Channel dealt a winning hand!
Pes created a custom bar graph system for each character so fans can track their heroine’s super powers!
To bring this dynamic proposal to life, Pes Motion Studio created a graphic universe for a toolkit that included ident and promotional assets with pop frame-by-frame animated stickers highlighting female power.
Get ready for the Girl Power revolution!
Liking-Loving
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Liking-Loving
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BC
Carla Ricci
Director of Business Spain
BA
