Aescripts – We Make Creating Fun
Digital Campaign
Once again, Pes Motion Studio partnered with aescripts+aeplugins for their new digital campaign for SM, “We Make Creating Fun.” This time, we unleashed our creativity and our wittiest ideas with three eclectic spots that turned out to be one of PES’ most exciting projects.
Aescripts – We make creating fun
Digital Campaign
Once again, Pes Motion Studio delighted in working with aescripts+aeplugins for their new digital campaign for SM, “We Make Creating Fun.” This time, we unleashed our creativity and our wittiest ideas with three eclectic spots that turned out to be one of our most exciting projects.
The project
Whenever the aescripts+aeplugins team approached PES for a collaboration, we knew it was going to be an adventure, and this time was no different. Pes Motion Studios was tasked with creating three distinct spots that captured the excitement and passion that creatives have for their craft.
Concept
Pes Motion Studio’s strategy was to represent the various stages and emotions artists experience when undertaking a creative project. PES also took the initiative to experiment with the aescripts+aeplugins products to showcase their platform’s extensive range of possibilities.
We set ourselves the ambitious task of conceptualizing, designing, and animating more than 50 scenes to create a world of endless possibilities for the brand. To achieve this goal, PES explored a panoply of styles, aesthetics, and motion techniques.
In terms of design, we immersed ourselves in typography development, character design, abstract compositions, collages, vector illustrations, and the integration of live-action footage.
When it came to animation, Pes Motion Studio had the opportunity to explore and experiment with every technique in the book, including cell animation, VFX, 3D motion, 2D motion… You name it, and PES has done it!
Collaborating once again with aescripts, PES brought to life a creative, original, exciting multiverse of rebrandings.
Liking-Loving
-Connecting
Liking-Loving
-Connecting
BC
Carla Ricci
Director of Business Spain
BA
