The Project

The project involved conceptualizing and designing the character Pierre, a French chef in Buenos Aires. Pierre’s companion, a rooster named Marcel, is a constant presence throughout his social media journey.

Through extensive animation and design iterations, the team successfully captured the perfect balance of humor and sophistication for a French haute cuisine chef navigating social media. Pierre’s quirky humor and energetic, engaging personality characterize his character.

Social Media

Pes created a series of animated spots, each featuring Pierre in a unique, humorous scenario interacting with his online audience. These shorts were disseminated across social media platforms, establishing Pierre as a lovable and entertaining character.

Character Design

Much of the project was dedicated to crafting Pierre’s dynamic personality and designing a range of distinctive expressions. The primary challenge was creating diverse emotional states that would resonate with the audience while maintaining Pierre’s humorous and engaging character.

Process

As part of the air fryer animation campaign, the development process involved exploring many character design proposals to achieve the desired playful and irreverent tone. The team ultimately opted for a classic black-and-white aesthetic reminiscent of traditional French animation. This deliberate choice drew attention to the characters’ expressions and emotional shifts, enhancing the animation’s overall impact.