ABC – Chargers Prime Time
Graphic Pack
Pes Motion Studio collaborated with the team at Disney ABC to develop the graphic package for the Los Angeles Chargers Prime Time show on ABC7.
ABC – Chargers Prime Time
Graphic Pack
Pes Motion Studio collaborated with the team at Disney ABC to develop the graphic package for the Los Angeles Chargers Prime Time show on ABC7.
The project
For this assignment, PES chose imagery that represented the strength and spirit of football and the Los Angeles Chargers. Pes Motion Studio rebuilt the brand of the show.
Concept
To create this new identity, PES focused on the textures of the players’ clothing and their helmets. Then, we modeled the elements in 3D/CGI and used them initially as a mash-up of pieces.
PES animated the pieces to create an energetic voyage which ultimately resolved to form a football and the Chargers’ logo. Touchdown!
Liking-Loving
-Connecting
Liking-Loving
-Connecting
BC
Carla Ricci
Director of Business Spain
BA
