Pes Motion Studio was challenged with creating the visual identity of a very emotional show highlighting a team effort to rescue and rehabilitate dogs and to place these pups in the perfect new home. “Roman to the Rescue” follows animal-rescuer Roman McConn as he finds homes for special shelter dogs with real kids across the country.
Concept
Pes Motion Studio developed a fully digital concept, crafting tools inspired by the language of social networks.
Pes Motion Studio made sure that our designs felt fresh, young, and joyful, while incorporating a hint of cuteness to captivate our target audience.
PES created a toolkit with more than 100 designs of different styles of stickers, emojis, and miscellaneous animated graphics to shape this fun visual identity.
From the brand design, animation, and vibrantly colored illustrations to the rounded and smooth fonts, our team at Pes Motion Studio chose every element to convey Roman’s compassionate rescue of special dogs, as well as his joyous journey to match welcoming families with the perfect pet.
PES really enjoyed creating this imaginative and unique toolkit and can’t wait to see how the stories in each episode unfold.